NPM Publications

The New Horizons Community Engagement Study was completed by Native Public Media in May 2011 and was designed to seek out information about the station’s community engagement, usage, impact on community services and people, and how the station contributed to the overall health the station’s respective community. Native radio stations serve Tribal audiences in local communities, on reservations and on the Internet. They encourage voices and ideas that are critical to the health of Native cultures and tribal lifeway’s, but usually do not get heard in mainstream media. This was the impetus for the study.

Study Team:
Loris Taylor, Dr. Traci Morris, Sue Matters, KWSO and Sial Thonolig, KOHN.

This study is the first of its kind in Indian country. It encompasses both a quantitative survey and Case Studies of six tribal communities and was designed to provide a window into how doing to close the digital divide for their citizens; and documents the first solid broadband data that underscores the fact that Native Americans are using the Internet when they have access to it and building their own tribal centric broadband highways. Until now, little empirical data was available regarding technology use in Indian Country. The two-part report includes a survey of Native American technology use normed against other national surveys and case studies of 6 successful tribal projects exhibiting digital excellence in Native America. Study Team: Loris Taylor, Geoffrey Blackwell and the New America Foundation Open Technology Initiative staff: Daniel Meredith, James Losey, Benjamin Lennett and Joshua Breitbart; featuring Dr. Traci Morris and Sascha Meinrath, Director, OTI.

In a modern society, it is difficult to comprehend life anymore without access to spectrum based opportunities. Broadband has changed that. For Native America, spectrum based policy is no longer just about hardware (infrastructure) and connectivity, it is about a transforming technology that is driving radically new innovations and changing the way we live.

Today, medicine, government, education, and business have been transformed by voice, video and data. New services are reaching not only more people but across communities ranging from small tribal villages to large urban metropolitan centers, from our youth to our elders, and across different economic populations from the poor to the rich. Affordable access to spectrum based opportunities has opened doors to new economic activity, educational opportunities, telemedicine, government services and personal interaction with new virtual communities around the globe.

For Native Americans, broadband connectivity has changed the way tribal history is presented, revitalized the linguistic ability of tribes, renewed tribal identify, expanded the cultural and creative expression of tribal members, and engaged Native Americans with the rest of the world in unprecedented ways.

In recent years, Native nations have increasingly asserted their self-governing powers. Tribal sovereignty – the capacity of Native nations to decide for themselves how to provide for the health, safety and welfare of their citizens – has been the catalyst of economic and social improvement in Native America. In this environment, Native-owned and Native-controlled broadband plays a vitally important role in advancing education, business, communication, and citizen participation.

Native Public Media, the only organization in Native America dedicated to building Native American access to, control of and participation in media, is proactively leading the way to shape broadband policy that ensures the full inclusion of Native Americans. Currently, Native American access to media is sharply limited by factors including policies related to media ownership and spectrum allocation that are based on definitions and precedents that effectively exclude Native peoples.

Native Public Media believes that spectrum – like land and water – are vital resources for Native Nations. We believe that Tribal sovereignty can and must be actively considered in the creation and implementation of broadband policy. Further, we believe that sovereignty – and the media access, control and ownership that it implies – is critical to the health of Native communities and to ensuring that Native voices are heard.

The implementation of universal service programs is largely the joint responsibility of federal and state government. However, the sovereign status of Native nations raises critically important policy questions that have direct and real implications for how broadband is and should be allocated and controlled.

And, as in past debates over other valuable resources, there are competing forces lobbying for and against broadband policy that will expand Native broadband access, control and ownership. The test is simple. If Native Americans remain invisible, it raises important questions about whether the current models of access work for some of the most under-represented and un-served populations in this country.